Since the launch of the iPhone, the Apple brand was influenced by negative attitudes towards AT&T, mostly for issues of connectivity and costs. Only thanks to its brands strength (high involvement among Apple’s fans, high emotional engagement, design and innovation credits) Apple’s brand image was protected.
It seems today this status quo might change as Google Voice service is getting pulled from Apple’s App Store. Reading the extremely negative posts and tweets (see some of the sentiments analysis here) I wonder if Apple is not risking too much.
Blocking Google seems a risky game even for Apple’s fans. Don’t you think?