Dealing with marketing research, I find myself using google trends quite often. Google trends provides relative search volume for different phrases as they were searched in google (although you can’t receive the exact search volume – you do get a relative trends volume, you can compare phrases and get their trends from different source of users by language, region, city).
Google trends recently launched a new tool – Hot Trends: Using this tool – one can get a list of the current top-100 fastest-rising search trends (currently – in the US only), refreshed several times daily, using data from millions of Google Web searches conducted.
The hottest 100 trend search for today – may 24, 2007 on Google’s Hot trends were:
By clicking on a trend (let’s take the most searched one for today: ”american idol winner”) you can observe it’s related search (dancing with the stars champions, ohno, dancing with the stars winners, idol spoiler, idol blog), it’s graph over time and it’s observed peak (10 hours ago). You can also find articles and blogs dealing with the trend.
As I see it, google has provided us with a unique trend spotting tool, a trend discovery system for those of us who are interested with up-to-date data concerning web users interests and needs.
About Hot Trends
With Hot Trends, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. You can see a list of the current top 100 fastest rising search queries in the U.S. You can also select a recent day in history to see what the top rising searches were and what the search activity looked like over the course of that day. Hot Trends is updated several times a day.
How does Hot Trends work?
Hot Trends are a reflection of what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like “weather”, Hot Trends highlights searches that have suddenly gained popularity. Google’s algorithm analyzes millions of web searches that have been performed on Google and displays those searches that are deviating the most from their historic traffic pattern. For each search, Hot Trends shows related searches, a search volume graph, and the top cities. It also display news, blog and web results to help give context about why a search may be appearing on the Hot Trends list today.