Internet trends: marketing research & predictions

Twitter is more sensitive to news buzz than Facebook – Swine flu case study

May 6th, 2009 by

During the last week of April – the global buzz around the swine flu was vastly spreading, as reflected in online activity measures. Following this buzz here is what we have learned:

1. Swine flu hysteria is decreasing
Web measures show significant indications for this public hysteria to decline
(Google search volume, Blogs citations , Faecbook Lexicon Twitter trends)

2. Comparing the trend acceleration graph of Facebook (2nd graph) to Twitter’s (1st graph) – it is obvious that news spread much faster through Twitter. It took Swine Flu news no more than 3 days to reach a peak in Twitter (peak was registered on April 27), that’s two days earlier than it took Facebook walls to reach their peak.



Post to Twitter Tweet This Post Post to Plurk Plurk This Post Post to Yahoo Buzz Buzz This Post Post to Delicious Delicious Post to Digg Digg This Post Post to Ping This Post Post to Reddit Reddit Post to StumbleUpon Stumble This Post

One Response

  1. Kommenterat på - 11 May 2009 - Deepedition DigitalPR Says:

    […] Twitter is more sensitive to news buzz than Facebook […]

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

Real Time Web Analytics