http://www.trendsspotting.com/blog Internet trends: marketing research & predictions Sat, 04 Jul 2009 03:25:44 +0000 http://backend.userland.com/rss092 en It's almost the time to review Android . We reported earlier that Google’s announcement on Android raised lots of doubts & ambiguity over the web. Moreover this much touted "iPhone 2.0" competitor demonstrated relatively low effect on web. Last September T-Mobile launched the world’s first Android-powered mobile phone in partnership with ... http://www.trendsspotting.com/blog/?p=1315&nucrss=1 Millward Brown research was conducted on WPP's BrandZ brand equity global database. Findings show that, on average, digital* consumers have a 15 percent stronger relationship with brands than non-digital consumers. Strongest brand relationship was found for the airline brands where digital consumers' brand relationships were nearly twice as strong as those ... http://www.trendsspotting.com/blog/?p=1307&nucrss=1 Introduction: QR codes used as mobile tagging has started in Japan (2003) and since are  implemented in several fields of mobile marketing world wide. As marketing applications their uniqueness stems from their Quick Response orientation which allows customers to access real time information. The QR code process: Mobile users, taking a picture ... http://www.trendsspotting.com/blog/?p=1274&nucrss=1 I was happy to meet Dan Ariely yesterday, the known behavioral economist, author of the best seller book “Predictably Irrational” and to discuss with him some of the implications derived from his research studies. Out of many insightful studies I wish to present two subjects which I believe to hold many ... http://www.trendsspotting.com/blog/?p=1263&nucrss=1 TrendsSpotting has recently discussed the trend in which over the years people have extended the number of words used per search query. We have also addressed the existing gap between user's search needs and search results. A Penn State researchers analyzed and followed the search sessions of nearly 1 million Web ... http://www.trendsspotting.com/blog/?p=1256&nucrss=1 Following academic research conducted on Twitter users behaviors (see HP's research on Twitter's saturation and reciprocation patterns) TrendsSpotting presents more interesting findings derived from a research report published by Harvard Business School. Researchers Bill Heil and Mikolaj Jan Piskorski examined the activity of a random sample of 300,000 Twitter users ... http://www.trendsspotting.com/blog/?p=1242&nucrss=1 Possibly this Twitter tag cloud needs no explanation. Ever since the tragic Air France flight 447 carrying 228 people reported missing on Atlantic, Twitter again outperformed media. The flight took off from Rio de Janeiro at 22:03 GMT yesterday bound for Charles de Gaulle airport in Paris, where it was ... http://www.trendsspotting.com/blog/?p=1230&nucrss=1 Way back in 1998 when Google forayed into web search from Stanford backyard, it was established that average length of a search query was just 1.2 words. Year-over-year, the trend in our search behavior as measured by search query length, has become more sophisticated & specific (the average search query ... http://www.trendsspotting.com/blog/?p=1207&nucrss=1 A recent online survey conducted in behalf of PopCap Games by Information Solutions Group among more than 1,100 AT&T wireless customers (ages 18+), reveals the growing popularity of mobile gaming. Still, looking at the figures – paid games on mobile seem as an early stage market: 1. Most mobile gamers (76%) said ... http://www.trendsspotting.com/blog/?p=1191&nucrss=1 The concept of cloud computing is catching fast, and Google is a major player. According to Google, about 150,000 developers have built 50,000 applications on its App Engine so far, which draw about 100 million page views per day. Flickr released this week its own data mining tool which uses Google App Engine to present the relative ... http://www.trendsspotting.com/blog/?p=1182&nucrss=1